Digital products for B2B & SaaS that convert and sustainably grow.
I combine UX strategy, web development, and AI-driven workflows to build scalable digital products with clear structure and measurable impact.
The architecture behind scalable UX & AI systems.
Proven technologies used to design, build, and automate high-performance digital products.
My Expertise
UX/UI Strategy & Design
User-centric interfaces based on research, conversion logic, and clear user flows.
Modern Web Development
High-performance websites and platforms built with React, Next.js, and scalable architecture.
AI Integrations & Automations
Integration of AI workflows, chatbots, and automations to increase efficiency.
Mobile-First Architecture
Optimized digital products for mobile use and seamless user experience across all devices.
How I Work
Clear structure, transparent steps, and results you can follow end to end.
Discovery & Strategy
Analysis of business goals, target audience, and market to define a clear growth strategy.
UX Flow & Architecture
Structuring the user journey, information architecture, and conversion-oriented funnel logic.
UI Design & Prototyping
Visual design, interactive prototypes, and design systems for scalable products.
Development & Launch
Technical implementation, performance optimization, testing, and successful product launch.
Selected Case Studies
Pidkazhu – From Logo to Platform
A car-repair matching service in Ukraine – from product rules and logo to a three-language website. Including a deliberate change of course: when the first design felt too flat, the entire design system was rebuilt.
FitHub Digital Ecosystem
Concept and design of a complete digital platform for a sports club. From the hero section to the merch shop, every page addresses the club's real needs: schedules, trainer profiles, subscription models, and community.
Digital Consulting Platform – UX Redesign
Independent UX redesign concept for a B2B consulting website. Transformation from a generic freelancer page into a trustworthy enterprise platform – through strategic information architecture, enterprise-grade aesthetics, and conversion-driven UX.
Reintal GM – Website Concept & Implementation
How can a website for a modern building management company be designed so visitors quickly understand the services offered, emergency information, and contact options — especially on a smartphone?
Websites & AI Systems
for measurable growth
I'm Viktor Diubariev —
the mind behind Webchemist.
I build websites and AI systems that help businesses generate more leads and automate their processes. My focus is on delivering working solutions — not just concepts.
I guide projects from the first idea through to launch — clearly structured and without unnecessary complexity. Whether a simple landing page or smart automation: let's talk about what makes sense for you.
Ideal Collaboration
Design is not an end in itself — it's a tool for growth, conversion and more efficient processes.
We are a great fit if:
- Yes: You want systems, not just screens
- Yes: You care about conversion, not decoration
- Yes: You are improving processes, not only interfaces
- Yes: You see AI as part of a business workflow
Not the best fit if:
- No: You want a pretty surface with no impact behind it
- No: You expect AI to fix a broken process
- No: You see design as a cost, not a growth lever
- No: You want quick fixes instead of lasting growth
Start your project
with a clear strategy
Whether it's a new product, redesign, or AI integration – I build systems that measurably improve conversion, processes, and growth.